The Business Idea is the Easy Part

A reader asked Seth Godin why he so freely gives away business ideas, Seth responded:

“…ideas are easy, doing stuff is hard. History is littered with inventors who had “great” ideas but kept them quiet and then poorly executed them. And history is lit up with do-ers who took ideas that were floating around in the ether and actually made something happen. In fact, just about every successful venture is based on an unoriginal idea, beautifully executed.”

So, as I’ve written again and again, the business idea is important, but executing on a good business idea is where the real value resides.

 

This entry was posted on Monday, September 24th, 2007 at 2:46 pm and is filed under New Business Ideas, Starting A Business. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.